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Top 20 Things To Do in Seoul

Discover Seoul's must-see attractions and highly-rated experiences. Our expertly curated guide helps you plan the perfect visit with insider recommendations and traveler favorites.

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Seoul Travel Guide

Seoul amazes visitors as a dynamic metropolis where cutting-edge technology meets deep-rooted traditions in the world's most connected city. Explore the majestic Gyeongbokgung Palace and witness the colorful Changing of the Guard ceremony, wander through the traditional hanok houses of Bukchon Village, then dive into the ultra-modern districts of Gangnam and Hongdae where K-pop culture, high-tech shopping, and innovative cuisine create an electrifying urban experience. Seoul's incredible food scene ranges from street food markets like Myeongdong to high-end Korean BBQ restaurants, while the city's 24/7 energy means karaoke rooms, jjimjilbangs (Korean spas), and night markets stay busy until dawn. The efficient subway system makes exploration easy, while the Han River parks offer peaceful respites from the urban excitement. As the heart of the Korean Wave, Seoul perfectly balances ancient traditions with futuristic innovation.

Explore Seoul by Category

Food & Drink Tours

10 experiences

Walking & City Tours

5 experiences

Culture & Museums

10 experiences

Adventure & Outdoor

6 experiences

Cruises & Boat Tours

3 experiences

Day Trips & Excursions

1 experiences

Nightlife & Entertainment

3 experiences

Top 20 Ranked

Best Attractions in Seoul

Our expertly curated list of the top experiences, tours, and attractions based on traveler reviews and ratings.

Seoraksan National Park Ulsanbawi Hiking from Seoul

5 (19)

This tour brings you to the one of famous hiking Course in Seoraksan called Ulsanbawi which is dramatic landscapes of the Seorak range. • Tourist will be picked up and sent at a hotel in Seoul or nearby Seoul • Only for One Group Private Tour • Visit Shinheungsa Buddhist temple of the Jogye Order, with a monumental, meditating bronze Buddha statue • Step into Sokcho City to sample local cuisine such as delicious seafood at a traditional fish market • Can listen to all the useful information such as politics, religions, society, culture and nature of Korea while traveling from full of knowledgeable driving guide

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Seoul : Efoil & Windsurf Experiences in Han River

5 (17)

Experience the best conditions for e-foiling and windsurfing in Seoul. Discover a hidden spot on the Great Han River that even many locals don't know about! Photos, videos, and a personal lesson included.(Beginner-friendly) We offer E-foiling and windsurfing experiences around Ttukseom Han River Park, located on the upper reaches of the Han River. Here you will find the water is cleaner and fresher than in other Han River parks, along with opportunities to enjoy various water sports. The water is generally calm, making it ideal for E-foiling and Windsurfing. Both activities are required for 2hours including lessons and all the necessary equipment. E-foiling is a trendy and famous activity worldwide, giving you the sensation of flying over water with an amazing view of the city. Learning is easier than you might think; anyone can do it as long as they're not afraid of the water. Rental without lesson is available ONLY for experienced users. (Please make sure to contact us directly)

Deoksugung Palace Guided Heritage Walking Tour from Seoul

5 (9)

Deoksugung Palace Visit a Joseon Dynasty palace from the late 14th century that became a main palace during the 1592 Japanese invasion. Learn about 500 years of Joseon history from the guide. Jeongdong-gil Walk along Jeongdong-gil, where early foreign missionary institutions and embassies helped shape modern Korea. See Paichai Academy, Chungdong First Methodist Church, the former Russian Embassy site, and Gyeonggyojang. Donuimun Museum Village See an outdoor village with Seoul-style homes from the 1900s to the 1980s. The village preserves 40 of 63 houses in Saemunan and was founded in 2017. Gwanghwamun Square Visit a central Seoul square with major statues and monuments representing key moments in Korean history. Cheonggyecheon Walk along Cheonggyecheon Stream, renovated from a drainage ditch into a walking path with sculptures, restaurants, cafes, and seasonal festivals.

Eobi+Nami+Hanbok Tour with Rail Bike or Strawberry Option

4.85 (20)

This winter, join a 1-day group tour from Seoul that covers three amazing photo spots: Eobi Ice Valley, Nami Island, and the Hanbok Wearing Experience Center. Want more nature? Add the optional Rail Bike or Strawberry Picking! Departing from two Seoul locations, the base tour includes Eobi, Nami, and Hanbok Center. With options, it becomes: “Eobi, Rail Bike, Nami, Hanbok” or “Eobi, Strawberry, Nami, Hanbok”. [Eobi Ice Valley]: A stunning winter wonderland, perfect for photos. [Rail Bike - Optional]: Ride through snowy scenery and feel the fresh breeze. [Strawberry Picking - Optional]: Enjoy a hands-on farm visit with fresh air and sweet berries. [Nami Island]: Known from “Winter Sonata,” now loved for its peaceful, tree-lined paths and cultural charm. [Hanbok Wearing Center]: Try on Korea’s traditional attire for a unique photo experience, and make a Kimbap here, too! Return to Seoul after this fun-filled winter day. Don’t miss it!

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[Perfect Private Tour] Nami island, Petite France and Organic Strawberry Farm

5 (6)

** Total Customized Private Tour Only for One Group (More Members Less Cost per Person) ** We bring tourist to Nami Island, Petite France which is very famous for the K-drama making and its own scenery and We go to Organic Strawberry Farm that produces most delicious and best quality strawberry..!! • Hotel Pick up and Sending • Tourist can get Admission tickets (Nami Island, Petite France and Strawberry Farm) with Tour Agency price which is cheaper than Tourist buying • Tourist can select any lunch menu that they like to eat and also can pay less price than its own price if tourist eat Dakgalbi which is Nami island area authentic menu • Fluent English speaking Driving Guide will lead you to all of the tourist spot • Pick up from tourist hotel & Sending to tourist hotel or any place tourist want be dropped off • Can listen to all the useful information such as politics, religions, society, culture and nature of Korea while traveling from full of knowledgeable driving guide

Private Tour: Gangnam Style Tour

5 (6)

If you're K-pop fans and you want to walk on the path of your favorite stars, then this tour is made for you. Come and discover the "Hallyu" also known as "the Korean wave". Take a walk around the famous Gangnam neighborhood and its underground shopping mall, also take photos at the Statue of Gangnam Style, this is a new landmark of Gangnam. Enjoy the fashionable and artistic street of Garosu-gil with its cute coffee shops and designer stores. Discover your idols' favorite places, including the SM Town COEX Artium.

Customizable Private Seoul Tour in luxury van for VIP

5 (12)

Make your own customized private tour in Luxury Van like Staria Mini Van or Bents Sprinter, Van and use your time efficiently in limited time in Seoul! Our Seoul local tour guide will take you to some places that you want to visit! There are many places though, you can discuss where to go and how much you want to spend time at the site! Itinerary is flexible! For Food, tour guide will introduce good local restaurants ! Wherever you want to visit, ask us! we will do our best for your memorable trip in Seoul!

Seoul Private Tour with hidden gem of Seoul

5 (8)

Make your own plan and Enjoy Seoul with Seoul Experts! Don't waste your time for other tourists waiting and compulsory shopping centers in package tour! Spend enough time at the tour destination and enjoy the tour in private! Here's suggestion o visit 1. Gyeongbok palace / Rental of hanbok(optional) / you will take pictures in the palace in Hanbok! 2. Bukchon Hanok village or Namsan Hanok village, 3.Gwangjang market, 4. Seoul N Tower - cable car 5. Myeongdong Hyper shopping center,etc 6. Hongdae shopping street 7. Insadong art and antique street 8. Jogyesa temple 9. COEX starfield 10. Gangnam area and Lotte world Tower 11. BTS fan ? many location in Seoul 12. K Drama fan ? many filming location in Seoul 13. Changdeokgung palace and secret garden 14. Rium Art museum 15. Ikseongdong hanok food and shopping alley 16. etc there are more! Local Seoul Tour guide will bring you around and show you the highlights of Seoul! FYI, most of tour destination is free of charge

Seoul Private Tours by Locals: 100% Personalized, See the City Unscripted

5 (4)

You’ll join one of our hosts to flit your way around some of the best the city has to offer, the unmissable if you will. Obviously, we’d be lying and you’d be silly to believe us if we said you could see it all in a day, but you can have a good go! If you’ve got a Seoul bucket list, now would be a good time to whip it out, or let your host share with you the spots which they think are unmissable for a unique spin on things. Within 24 hours after booking you'll receive a short questionnaire about your personality and interests. Based on your responses, you'll be assigned a like-minded host. Your host will communicate with you directly to suggest an itinerary to help you discover what makes the city unique. You will also agree on a meeting time and place. Your itinerary is flexible, so during the experience, you can always change your mind about what you want to do.

Private Seoul Wall Trekking [Inwangsan, Bugaksan, Naksan Park, N-Seoul Tower]

4.8333335 (6)

The fortress(wall), which follows the ridges of Bugaksan, Naksan, Namsan and Inwangsan, the four main mountains surrounding the center of Seoul, has been constantly managed since its initial construction in 1396. The fortress measures between 5 and 8m high and is 18.6km long and it bears witness to the role played by a city wall in the life of a capital city of Joseon Dynasty, still sustained in modern day Seoul. • We will enjoy a day tour of hiking and light walking, along the fortress which is the most beautiful spot of Seoul city • Tourist will be able to listen not only about a Joseon dynasty history, culture and religion but also can hear about modern history, politic and societies along the walking on a fortress by knowledgeable guide • At the middle of the travel, we will have a lunch with full of traditional Korean flavors

Gangnam Tour(Inc. Dinner & Drink) _ The past and present of Korea

5 (3)

Gangnam is a new development area in Seoul that has been developed since the 1970s, Through our Gangnam tour, you can see the past and state-of-the-art, highly developed Seoul together. We will visit the most popular tour attractions in Gangnam and will serve popular Korean street foods with Korean rice wine, Makgeolli, for dinner after tour. - Bongeunsa Temple - COEX mall - Tasting of traditional tea and snack - Seolleung and Jeongneung Royal Tombs(UNESCO World heritage) - Gangnam youth's hangout - Kwangjang traditional market Additional to above essential Gangnam tour, Korean streets foods are included in our tour, so you don't need to reserve separate tickets for city tour and food tour. Through this combined tour with professional licensed English speaking guide, you will meet the past, present and future of the Seoul.

Private Unesco Tour in Seoul with Guide

5 (8)

Embark on a remarkable journey through Seoul's UNESCO heritage sites, where you'll delve into the city's rich history and marvel at its architectural masterpieces.

Private Transfer from Seoul to Incheon Cruise Terminal(12 pax)

5 (5)

The vehicle can accommodate up to 12 people and 12 large pieces of luggage. It's a new vehicle, so it's clean and safe. A kind Korean driver will greet you with a picket. The Korean driver can also provide you with information about your trip to Korea. If there is no additional stop over, there is no additional cost, and you pay a single price for up to 12 passengers. Start a happy journey in a clean vehicle.

Getting a good feel of local Seoul through food (itseoulgood)

5 (6)

New tour created by itseoulgood. I've been running tours for 8 years. This is going to be a fun tour in my favorite part of Seoul. You will get to experience a little bit of the culture, history, food, and the people. We will start in one of the oldest and biggest food markets in Seoul then we will continue through some small hidden alleys and spots. You will get to see a little bit of the old and the new. We will taste a ton of unique items throughout the market and in different neighborhoods. Walk through a modernized, cultural area hidden in the back alleys. Take a stroll through the historical area of Insadong, where there are tons to see and shop. We will finish in one of the most traditional hidden teahouses in a traditional area. I will help answer any questions and give recommendations as well! Other things to note: All of the food will be included in the tour fee. Bring extra cash if you would like to purchase additional items.

Private K-Food Walking Tour Including Visit to Dongdaemun District

5 (3)

• 4-hour walking tour in Seoul • Street food tasting in the most famous and largest Korean traditional market • Discover stands selling Korean products hanbok, silk, satin, and linen bed-sheet stores • Take a walk along Cheonggyecheon stream and appreciate the natural beauty amidst the bustle of city • Walk around Dongdaemun district and visit the modern multicultural building DDP • Enjoy the most popular Korean BBQ meal "Samgyeopsal" (pork belly)

Sports Match in Seoul with Guided K-Food Experience

5 (7)

This experience includes a match ticket for Basketball, Volleyball, or Football. Watching sports events in Seoul is special, for real. Even those who aren’t keen on sports are likely to get caught up in the infectious atmosphere of special cheering culture, complete with entertainment courtesy of K-pop cheerleaders. Sing-along cheering songs with fellow crowds and cheerleaders will give you a chance to blend in with locals. Also, Seoul city offers diverse options for matches from baseball, soccer, and basketball to volleyball. Also, the area around the stadium is equipped with all the necessities to enjoy Seoul's nightlife. After the game, let's hang out with a variety of local foods and sleepless streets with local people!

Private tour: N.Korea Cooking Class & Talk with N.Korean Defector

5 (2)

Only one in Korea We strongly recommend any tourists have interest and curiosity about N.Korea culture and how the defector escape from N.Korea. There is only one tour activity in Korea you can try.

Explore Historic Seoul with a Local, Bukchon Hanok Village

5 (1)

Travel back to an age of craftsmanship with one of our local Seoul hosts as you explore the quaint Bukchon Hanok Village. With elegantly tiled roofs and tiny courtyard gardens, you’ll be utterly transported to another time in whimsical alleyways, popping into cafes, art galleries and craft shops as you navigate the crisscrossing lanes. Your host will take you to the oldest market in the city, where you can browse exquisite silks and sample yummy sweet treats and why not visit the nearby Changdeokgung Palace while you are at it? Within 24 hours after booking you'll receive a short questionnaire about your personality and interests. Based on your responses, you'll be assigned a like-minded host. Your host will communicate with you directly to suggest an itinerary to help you discover what makes the city unique. You will also agree on a meeting time and place. Your itinerary is flexible, so during the experience, you can always change your mind about what you want to do.

Full Day Private Tour in Nami Island

5 (1)

Private Transportation (Pick up and drop off from Hotel) Licensed Guide(Driver) Semi-photo grapher(Optional) If you would like to travel around Seoul, we highly recommend a trip to Nami Island. This place is a famous filming location for the K-drama of "Winter Sonata". So, many foreign tourists visit to see "First Kiss Place(Actor & Actress)" and like scenes from dramas, many couples actually take pictures of themselves kissing. (Although the couples who have been married for over 30 years) Nami Island is also a great place for families to take pictures while enjoying nature on a walk or bike ride. Especially, during the winter season, bonfires are lit along the way in the middle of the road for travelers to take a break from the cold weather. During maple season(Sep & Oct) and Cherry blossom season (Mar & Apr), because there are many maple, Ginkgo(no smell), and cherry blossom trees, we recommend taking photos of the beautiful scenery in the spring and fall seasons.

Skip the Line: Figure Museum W Ticket (내국인 불가)

5 (1)

Figure Museum W Figure Museum W is a new concept museum grafted with function of the theme park under the theme of figures and toys. By providing visitors the experience of seeing, appreciating and enjoying rare figures, we are to become a culture-landmark presenting new entertainment and a sound pastime life for all the children, teenagers and adults.  You can meet up Hollywood Movie characters in various types of figures, such as action figure, statue, diorama, etc. Also, enjoy heroes from DC and Marvel in different versions from the manga, to animation, and to the movie.

Review counts and ratings based on Viator and Tripadvisor data

Frequently Asked Questions

How much do tours cost in Seoul?

Tours in Seoul range from $11 to $99000, with an average price of $5135. The highest-rated tour is "Seoraksan National Park Ulsanbawi Hiking from Seoul" at 5 stars.

What are the best experiences in Seoul?

Our guide features 20 top experiences in Seoul, averaging 5 stars across 144 reviews. The top-rated is "Seoraksan National Park Ulsanbawi Hiking from Seoul".

When is the best time to visit Seoul?

The ideal time to visit Seoul depends on your preferences. Plan your trip with Plan Harmony to organize all your activities and make the most of your visit.

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