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Top 20 Things To Do in San Francisco

Discover San Francisco's must-see attractions and highly-rated experiences. Our expertly curated guide helps you plan the perfect visit with insider recommendations and traveler favorites.

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San Francisco Travel Guide: Essential Information for Visitors

San Francisco captivates with its iconic landmarks, diverse neighborhoods, and stunning natural beauty set against the backdrop of the Pacific Ocean and San Francisco Bay. Cross the majestic Golden Gate Bridge, ride the historic cable cars up steep hills, and explore the infamous former prison island of Alcatraz. Wander through vibrant districts like the Mission with its colorful murals and artisanal coffee shops, Chinatown with authentic dim sum, and the hippie heritage of Haight-Ashbury. The city's progressive spirit shines through its innovative food scene—from ferry building farmers markets to Michelin-starred restaurants helmed by celebrity chefs. With its unique microclimates creating everything from foggy mornings to sunny afternoons, San Francisco offers year-round appeal. The surrounding region provides easy access to Napa Valley wine country, Monterey Bay's marine life, and the towering redwoods of Muir Woods, making it an ideal base for Northern California adventures.

Top 20 Attractions in San Francisco

#1
San Francisco & Muir Woods Full Day Small Group Private Tour - Top attraction in San FranciscoSan Francisco & Muir Woods Full Day Small Group Private Tour - Additional viewSan Francisco & Muir Woods Full Day Small Group Private Tour - View 3San Francisco & Muir Woods Full Day Small Group Private Tour - View 4San Francisco & Muir Woods Full Day Small Group Private Tour - View 5San Francisco & Muir Woods Full Day Small Group Private Tour - View 6
San Francisco & Muir Woods Full Day Small Group Private Tour
14 Reviews

Muir Woods in the morning and City Tour in the afternoon In the Morning: Start in Fisherman's Wharf then over the Golden Gate Bridge North to the Muir Woods National Monument to see the giant redwoods. Your visit inside the park is self-guided. Your guide will be waiting for you after your park visit. Stop at Muir Beach Overlook to catch a view of the Pacific Ocean. Stop in the bayside town of Sausalito. A quick stop for grab-and-go lunch in Sausalito Stop at Golden Gate Bridge overlook on the way back to san Francisco In the Afternoon: Two to Three-hour San Francisco tours cover many of the major sites: Fisherman's Wharf, Union Square, Presidio, Golden Gate Park, Twin Peaks, Chinatown, Lombard Street (traffic permitting), Coit Tower, and North Beach (“Little Italy”). Our Jeeps fit up to 4 adults and 2 children. The 3rd row seating is perfect for children and teens.

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#2
San Francisco Private Walking Food Tour With Secret Food Tours - Top attraction in San FranciscoSan Francisco Private Walking Food Tour With Secret Food Tours - Additional viewSan Francisco Private Walking Food Tour With Secret Food Tours - View 3San Francisco Private Walking Food Tour With Secret Food Tours - View 4San Francisco Private Walking Food Tour With Secret Food Tours - View 5San Francisco Private Walking Food Tour With Secret Food Tours - View 6
San Francisco Private Walking Food Tour With Secret Food Tours
10 Reviews

This tour takes you into the heart of the Mission District, where you will discover an incredibly lively and vibrant neighborhood with a rich cultural and architectural heritage. You and your friends will embark on a three-hour San Francisco gastronomy tour in the heart of the Mission District. You will have the opportunity to discover both the local Latino inspired dishes as well as the myriad of cultures that have made their imprint on the Mission today. Our experienced guide ensures that you will leave with a stomach full of traditional food, plus local knowledge and sightseeing tips. This tour will enhance the pleasure of your trip that will last you a lifetime. As a private tour, everything works around you! Our start times are much more easy going, dates can open up. It's a much more intimate and cozy experience. No need to shout over other tourists, you will have every question answered, and leave feeling like a native yourself!

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#3
City Cruises San Francisco: Signature Lunch Cruise - Top attraction in San FranciscoCity Cruises San Francisco: Signature Lunch Cruise - Additional viewCity Cruises San Francisco: Signature Lunch Cruise - View 3City Cruises San Francisco: Signature Lunch Cruise - View 4City Cruises San Francisco: Signature Lunch Cruise - View 5City Cruises San Francisco: Signature Lunch Cruise - View 6
City Cruises San Francisco: Signature Lunch Cruise
8 Reviews

Come aboard and indulge in a 2-hour buffet lunch cruise around the San Francisco Bay. Pass by the iconic sites like Alcatraz Island and the city skyline, and then cruise under the Golden Gate and Bay Bridge. This lunch cruise is a perfect option for touring the bay with friends, family and co-workers.

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#4
Let’s do a morning sail on San Francisco Bay - Top attraction in San FranciscoLet’s do a morning sail on San Francisco Bay - Additional viewLet’s do a morning sail on San Francisco Bay - View 3Let’s do a morning sail on San Francisco Bay - View 4Let’s do a morning sail on San Francisco Bay - View 5Let’s do a morning sail on San Francisco Bay - View 6
Let’s do a morning sail on San Francisco Bay
6 Reviews

Have you ever wanted to go sailing in the San Francisco Bay area but didn’t know anyone with a boat? Come sail with me, Captain John. Let me share my passion for sailing with you. I’m a U.S. certified sailing instructor and licensed by the U.S Coast Guard and fully insured. The boat, Temptation, was purchased in 2007 brand new. She is a modern, luxury 37-foot sailing yacht. I have lived here for almost 50 years and can be your tour guide on the water. Just sit back, relax and enjoy a great day of sailing the SF bay with your friends and family. Sailing aboard my boat, Temptation, is a great economical way to spend a memorable day on the beautiful San Francisco Bay. It’s so much fun!

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#5
Airport Ride - SFO to Napa, CA - Top attraction in San FranciscoAirport Ride - SFO to Napa, CA - Additional viewAirport Ride - SFO to Napa, CA - View 3Airport Ride - SFO to Napa, CA - View 4Airport Ride - SFO to Napa, CA - View 5Airport Ride - SFO to Napa, CA - View 6
Airport Ride - SFO to Napa, CA
4 Reviews

We offer FREE meet and greet service for you or your client(s) on arrival, assist with gathering your luggage and take you to your destination in style and comfort. No lugging bulky baggage on and off shuttles or in and out of taxis – your driver takes all the fuss out of this part of your journey leaving you free to enjoy the scenery and relax.

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#6
Private Muir Woods and Sausalito Half Day Tour - Top attraction in San FranciscoPrivate Muir Woods and Sausalito Half Day Tour - Additional viewPrivate Muir Woods and Sausalito Half Day Tour - View 3Private Muir Woods and Sausalito Half Day Tour - View 4Private Muir Woods and Sausalito Half Day Tour - View 5Private Muir Woods and Sausalito Half Day Tour - View 6
Private Muir Woods and Sausalito Half Day Tour
3 Reviews

Escape the busy city life and head to Muir Woods National Monument to spend a half-day on a privately guided tour of one of the only groves of historic coastal redwoods in the area. Stop in the seaside village of Sausalito where you’ll see stunning views of San Francisco.

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#7
Walking Tour of Nob Hill - Cable Cars, Luxury Hotels, French-Gothic Cathedral - Top attraction in San FranciscoWalking Tour of Nob Hill - Cable Cars, Luxury Hotels, French-Gothic Cathedral - Additional viewWalking Tour of Nob Hill - Cable Cars, Luxury Hotels, French-Gothic Cathedral - View 3Walking Tour of Nob Hill - Cable Cars, Luxury Hotels, French-Gothic Cathedral - View 4Walking Tour of Nob Hill - Cable Cars, Luxury Hotels, French-Gothic Cathedral - View 5Walking Tour of Nob Hill - Cable Cars, Luxury Hotels, French-Gothic Cathedral - View 6
Walking Tour of Nob Hill - Cable Cars, Luxury Hotels, French-Gothic Cathedral
2 Reviews

When Robert Louis Stevenson visited San Francisco in 1879, he declared, "Nob Hill, the Hill of Palaces, must certainly be counted the best part of San Francisco. It is here that millionaires gathered together, vying with each other in display". My Nob Hill tour is a 2-hour walking photo-shoot tour that starts with a Cable Car ride and a visit to a French Gothic Cathedral and ends at the Top of the Mark on the 19th floor of the InterContinental Mark Hopkins Hotel for photographs and beverages at sunset. The eclectic history of Nob Hill includes: * The Gold Rush (not the San Francisco 49r cheerleaders) * The Silver Bonanza (not including Ben Cartwright, Ben, Hoss or Little Joe) * The Transcontinental Railroad * The 1906 Earthquake and Fire, and * A spectacular French-Gothic design Episcopal Cathedral that took nearly 40 years to build. The opportunities for photography are endless on Nob Hill!

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#8
Silicon Valley Tech FD Small Group Tour - Top attraction in San FranciscoSilicon Valley Tech FD Small Group Tour - Additional viewSilicon Valley Tech FD Small Group Tour - View 3Silicon Valley Tech FD Small Group Tour - View 4Silicon Valley Tech FD Small Group Tour - View 5Silicon Valley Tech FD Small Group Tour - View 6
Silicon Valley Tech FD Small Group Tour
4 Reviews

On our exclusive Silicon Valley tour we explore the Googleplex, a tech playground with cafes, shops, and art installations. From volleyball courts to on-site haircuts, you'll glimpse the dynamic world of Google employees. Enjoy riding a Google bike across the campus! We'll visit the Computer History Museum, journeying through four decades of computing history, including one of the earliest computers. Then, enjoy Stanford University with free time to explore, immerse in the academic atmosphere, and stroll through the picturesque grounds. Our final stop is Apple's Visitor Center, featuring interactive exhibits, a cafe, and a well-stocked Apple store. Use an iPad and virtual reality to tour the secretive Apple campus! At 4:00 PM, we'll conclude our tech-filled day and return to San Francisco, enjoying a scenic drive past Crystal Springs Reservoir and San Andreas Lake.

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#9
Alcatraz & San Francisco Combo Private Small Group Tour  - Top attraction in San FranciscoAlcatraz & San Francisco Combo Private Small Group Tour  - Additional viewAlcatraz & San Francisco Combo Private Small Group Tour  - View 3Alcatraz & San Francisco Combo Private Small Group Tour  - View 4Alcatraz & San Francisco Combo Private Small Group Tour  - View 5Alcatraz & San Francisco Combo Private Small Group Tour  - View 6
Alcatraz & San Francisco Combo Private Small Group Tour
2 Reviews

Our Alcatraz Ferry and Island Tour PLUS San Francisco Private Group City Tour offers an extraordinary day of discovery! Start your morning with a private tour of San Francisco’s top attractions, including iconic sites like the Golden Gate Bridge and Fisherman’s Wharf. In the afternoon, embark on an exciting ferry ride to explore the rich history of Alcatraz Island. How the Alcatraz City Tour Combo Package Works: City Tour: Choose between a private 2 or 3-hour city tour, starting at 9:00 AM. Ending at 11:00 AM or 12:00 PM. Alcatraz Ferry Timing: If your Alcatraz ferry departs within 1 hour after the city tour, we'll drop you off at Pier 33 (Alcatraz Landing) 30–60 minutes before. If your ferry departs more than 1 hour later, you'll be dropped at PIER 39 to relax and eat before walking to Pier 33. Alcatraz Tour Length: The Alcatraz tour takes 2–3 hours. You can return to Pier 33 at your own pace. Important: Return transport from Pier 33 is not included; the activity ends there.

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#10
Muir Woods and Sausalito Private Tour - Top attraction in San FranciscoMuir Woods and Sausalito Private Tour - Additional viewMuir Woods and Sausalito Private Tour - View 3Muir Woods and Sausalito Private Tour - View 4Muir Woods and Sausalito Private Tour - View 5Muir Woods and Sausalito Private Tour - View 6
Muir Woods and Sausalito Private Tour
3 Reviews

Take a trip around San Francisco in a luxury Lincoln Sedan. Our tours can accommodate up to 4 people, it is a private tour. Book with our friendly and informative tour guides today for SF ultimate experience. This Tour will take you across the Golden Gate Bridge to walk among old-growth coast redwoods of the famous Muir Woods National Monument Park and admire the beautiful seaside Mediterranean style City of Sausalito. On the Muir Woods and Sausalito Tour, you will cross one of the most famous landmarks, the Golden Gate Bridge, while you could admire the Art Deco style of The Bridge and the skyline of San Francisco, the Bay, and Alcatraz Island. We will be heading the Muir Woods National Monument through the coastal mountains of the Marin Headlands along with the Mount Tamalpais. Muir Woods National Monument You have a free walk of 1 hour and 15 minutes to see the world's impressive highest trees and feel the magic atmosphere while you enter "quietly in the Cathedral Groove."

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#11
San Francisco History, Cocktail/Mocktail, Walking Guided Tour - Top attraction in San FranciscoSan Francisco History, Cocktail/Mocktail, Walking Guided Tour - Additional viewSan Francisco History, Cocktail/Mocktail, Walking Guided Tour - View 3San Francisco History, Cocktail/Mocktail, Walking Guided Tour - View 4San Francisco History, Cocktail/Mocktail, Walking Guided Tour - View 5San Francisco History, Cocktail/Mocktail, Walking Guided Tour - View 6
San Francisco History, Cocktail/Mocktail, Walking Guided Tour
2 Reviews

Our intimate, curated cocktail and mocktail walking tours offer a variety of experiences! Spend 2.5 hours exploring 3 San Francisco cocktail bars and mocktail gems, savoring bites, and delving into local history with a knowledgeable local host. Hear from bartenders and learn about forgotten San Francisco history. Stop at at least 1 iconic landmark, such as the Transamerica Pyramid, Cable Car, or Dragon's Gate. Great for beverage lovers, history buffs, city explorers. General admission is capped at 6 people to ensure an exclusive and intimate experience, allowing you to fully immerse yourself in the local culture and history. The tour covers up to 1 mile with no steep San Francisco hills! You are welcome to substitute beer and wine instead of a cocktail.

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#12
Golden Gate Park Bike Tour - Top attraction in San FranciscoGolden Gate Park Bike Tour - Additional viewGolden Gate Park Bike Tour - View 3Golden Gate Park Bike Tour - View 4Golden Gate Park Bike Tour - View 5Golden Gate Park Bike Tour - View 6
Golden Gate Park Bike Tour
2 Reviews

Golden Gate Park is hands-down one of the best places to ride in San Francisco with so many places to see, from museums and to gardens to a herd of lazy buffalo. This guided tour takes about 2 hours, including various stops near essential attractions while our guides provide in-depth narration of the park and stop for photo opportunities at famous sights and hidden gems throughout the tour.

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#13
San Francisco Gregangelo Museum - Haunted Doll House - Top attraction in San FranciscoSan Francisco Gregangelo Museum - Haunted Doll House - Additional viewSan Francisco Gregangelo Museum - Haunted Doll House - View 3San Francisco Gregangelo Museum - Haunted Doll House - View 4San Francisco Gregangelo Museum - Haunted Doll House - View 5San Francisco Gregangelo Museum - Haunted Doll House - View 6
San Francisco Gregangelo Museum - Haunted Doll House
2 Reviews

Remember that teddy bear you lost long ago? Well, he still remembers you… Find him in our Doll House where all the forgotten toys call home. With a flash light in hand, you'll follow hidden clues left behind by the toys on a spooky treasure hunt that leads to your final destination: a Twisted Toy Tea Party. Sip premium tea, nibble on delicious cookies, and craft your own spell bottle, sealed in wax to keep the spirits inside. Costumes encouraged! Come as a doll, a toy, or anything delightfully spooky or silly. (We once had a guest come dressed as a walrus. True story!) Join us for a paranormal playdate!

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#14
Private Sailing Charter: Up to 24 Passengers - Top attraction in San FranciscoPrivate Sailing Charter: Up to 24 Passengers - Additional viewPrivate Sailing Charter: Up to 24 Passengers - View 3Private Sailing Charter: Up to 24 Passengers - View 4Private Sailing Charter: Up to 24 Passengers - View 5Private Sailing Charter: Up to 24 Passengers - View 6
Private Sailing Charter: Up to 24 Passengers
1 Reviews

Our classic sailing yachts are the perfect venue for your group! Treat your family and friends to a spectacular private sail around the San Francisco Bay. While our boats are coast guard licensed for 34 passengers, we are limiting to groups of 24 or less for comfort and class. Price includes entire boat, captain and crew as well as a customary gratuity. You can stick with our standard route or tell us where you want to go. Its your boat and your party.

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#15
Private Airport Transfer From SFO to San Francisco Union Square - Top attraction in San FranciscoPrivate Airport Transfer From SFO to San Francisco Union Square - Additional viewPrivate Airport Transfer From SFO to San Francisco Union Square - View 3Private Airport Transfer From SFO to San Francisco Union Square - View 4Private Airport Transfer From SFO to San Francisco Union Square - View 5Private Airport Transfer From SFO to San Francisco Union Square - View 6
Private Airport Transfer From SFO to San Francisco Union Square
1 Reviews

We pride our self the best airport transportation limousine car service provider to busy corporate executives and leisure clients to make their trip more productive enjoyable. Our Airport Transportation Limousine Car Service's chauffeurs are trained to maintain intimate familiarity with the layout, logistical details and surrounding traffic patterns of the airports we service. Additionally, our drivers remain in constant cell phone and text contact ensuring that your vehicle is where you need it, when you need it

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#16
Private Airport Transfer From SFO to Napa Valley - Top attraction in San FranciscoPrivate Airport Transfer From SFO to Napa Valley - Additional viewPrivate Airport Transfer From SFO to Napa Valley - View 3Private Airport Transfer From SFO to Napa Valley - View 4Private Airport Transfer From SFO to Napa Valley - View 5Private Airport Transfer From SFO to Napa Valley - View 6
Private Airport Transfer From SFO to Napa Valley
1 Reviews

We pride our self the best airport transportation limousine car service provider to busy corporate executives and leisure clients to make their trip more productive and enjoyable. Our Airport Transportation Limousine Car Service chauffeurs are trained to maintain intimate familiarity with the layout, logistical details and surrounding traffic patterns of the airports we service. Additionally, our drivers remain in constant cell phone and text contact ensuring that your vehicle is where you need it, when you need it

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#17
Private Tour Guide San Francisco with a Local: Kickstart your Trip  - Top attraction in San FranciscoPrivate Tour Guide San Francisco with a Local: Kickstart your Trip  - Additional viewPrivate Tour Guide San Francisco with a Local: Kickstart your Trip  - View 3Private Tour Guide San Francisco with a Local: Kickstart your Trip  - View 4Private Tour Guide San Francisco with a Local: Kickstart your Trip  - View 5Private Tour Guide San Francisco with a Local: Kickstart your Trip  - View 6
Private Tour Guide San Francisco with a Local: Kickstart your Trip
1 Reviews

If it’s your first time in San Francisco, you’ll want to get orientated and see the city’s iconic landmarks! But what if as well as this, you could get a local’s advice about where to go, what to eat and all the exciting possibilities awaiting you? With this experience you can! Discover hidden gems as well as San Francisco’s highlights and tourist sights, ticking the most famous landmarks off your bucket list while you explore the city with your host who’ll also reveal the best kept local secrets. Get familiar with the city, choose the area you’d like to explore and get ready to kickstart your adventure in SF!

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#18
San Francisco's Glen Park and Glen Canyon: A Self-Guided Tour - Top attraction in San FranciscoSan Francisco's Glen Park and Glen Canyon: A Self-Guided Tour - Additional viewSan Francisco's Glen Park and Glen Canyon: A Self-Guided Tour - View 3San Francisco's Glen Park and Glen Canyon: A Self-Guided Tour - View 4
San Francisco's Glen Park and Glen Canyon: A Self-Guided Tour
1 Reviews

The village of Glen Park is nestled among the slopes of the San Miguel Hills near the heart of San Francisco, just south of Twin Peaks. It is the gateway to a hidden gem of 70 acres of open space known as Glen Canyon, of which 60 acres is officially designated as a Significant Natural Resource Area. Much of the history of Glen Park and Glen Canyon is closely intertwined, from early open-range cattle grazing and "milch" ranches, to an explosive direct link with today's prestigious Nobel Prizes, to a radical sales gimmick for selling home lots that included just about everything from lions and bears to trick shooters and high-flying aeronauts! In addition to the area's remarkable cultural history, we'll also discover some of the highlights of the canyon's natural history as we trek through. The tour is ready whenever you are and the audio plays automatically at exactly the right time and place using your smartphone's GPS and the VoiceMap mobile app, which also works offline.

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#19
Gold Greed and Gunslingers Forging San Francisco By Junket - Top attraction in San FranciscoGold Greed and Gunslingers Forging San Francisco By Junket - Additional viewGold Greed and Gunslingers Forging San Francisco By Junket - View 3Gold Greed and Gunslingers Forging San Francisco By Junket - View 4Gold Greed and Gunslingers Forging San Francisco By Junket - View 5Gold Greed and Gunslingers Forging San Francisco By Junket - View 6
Gold Greed and Gunslingers Forging San Francisco By Junket
2 Reviews

Come on our History Walking Tour of San Francisco! Travel back in time to the San Francisco of the late 1840s and early 1850s with this Gold Rush History Tour. You'll visit sites important to the early history of San Francisco, and by extension, all of California. From Portsmouth Square, to Sydney Town, to Pier 7, explore the locations, people, and legends that make up some of the darker side of San Francisco's early history, replete with tales of greed, discrimination, feuds, and lawless violence.

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#20
San Francisco Sightseeing Private Tour (3-Hour minimum) - Top attraction in San FranciscoSan Francisco Sightseeing Private Tour (3-Hour minimum) - Additional viewSan Francisco Sightseeing Private Tour (3-Hour minimum) - View 3San Francisco Sightseeing Private Tour (3-Hour minimum) - View 4San Francisco Sightseeing Private Tour (3-Hour minimum) - View 5San Francisco Sightseeing Private Tour (3-Hour minimum) - View 6
San Francisco Sightseeing Private Tour (3-Hour minimum)
1 Reviews

We provide luxurious door-to-door transportation services. Prior to one hour from a scheduled pick-up time, the passengers will receive a courteous reminder via text messaging that the chauffeur is on the way. We are always on time and arrive 15 minutes prior. Chauffeur will open a door for our clients and assist with luggage. Our vehicles 2023 and newer. Clean and sanitized between trips. Passengers responsible to select attractions and restaurants they'd like to visit in advance and confirm all reservations before booking the tour. Concierge assistance (group of up to 6 people) available for additional fee.

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Total review count and overall rating based on Viator and Tripadvisor reviews

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